My father worked as a printing pressman at
Eastern Color Printing, the company that invented the modern comic book.
When I was growing up, the company printed a slew of comic books and the Sunday funnies for about a dozen newspapers in the Northeast.
After work, my father brought home copies of whatever was printed that day.
The comic books were coverless because the glossy covers were printed and stapled to the four-color interior pages at a different plant. Typically, the comic books my father brought home consisted of two sheets of
newsprint. Eight pages of the comic book were printed on each side of the two sheets (see photo above of
Captain America #101) for a total of 32 pages. The two sheets came off the printing press collated and folded into two-pages flat, ready to be trimmed, covered and bound (stapled) at the other plant. My sister and I quickly learned how to use a table knife to slice open those folded sheets of newsprint so we could read the comic book.
Max Gaines created the modern comic book while working for Eastern Color. About 30 years later, his son,
Bill Gaines, co-founded
MAD Magazine.
I encountered
MAD for the first time when my family piled into the Chevy and drove to Storrs to visit my uncle who was attending UCONN. In his dorm room was the September 1960 issue of
MAD, with a
cover that suggested that the magazine could be used as a fly swatter.
My 9-year-old mind thought that the idea behind the cover was brilliant and I was hooked. I collected a few back issues that my uncle was ready to discard and I began spending my allowance buying the magazine whenever it appeared on the rack at the Palace News.
(By the way, that trip to UCONN also had a radio angle. In the common area of the dorm building was a radio tuned to the Canadian time signal station, CHU. It piqued my interest that there was a radio station whose "only" purpose was to announce the time every minute.)
Anyway, one day, my father came home from work, handed me a stack of Sunday funny sections and said, "Surprise!"
I was unimpressed. It looked just like the funny sections from the
New Haven Register or
Hartford Courant that Pop brought home every week. But then I looked closer and realized that this was not your run-of-the-mill Sunday funny section, it was
MAD Magazine's Sunday Comic Section! It was the insert for the upcoming issue of
The Worst of Mad (#4), one of the annuals that the Usual Gang of Idiots churned out.drew
I assumed, but never could confirm that the Bill Gaines-Max Gaines-Eastern Color connection had something to do with
MAD hiring Eastern Color to print the insert. And as it turned out, Eastern Color printed all the subsequent
MAD inserts of the four-color newsprint variety including
Sing Along With MAD (for
More Trash From MAD #4), MAD Protest Signs (for
Worst #7) and "A Full-Color 'Pop Art-Op Art' Life-Size Picture of Alfred E. Neuman" (for
More Trash #8).
From a very early age, I was fascinated with the product my father brought home. I even tried recreating the four-color printing process by drawing the tiny dots that made up the images in the comic books. I quickly realized that trying to create a comic book by drawing those dots would take forever so I dropped that experiment, but I continued drawing humor in a jugular vein and eventually drew about a dozen issues of my own version of
MAD, which I called
Crazy.
I can go on and on, so let me know if you want to read more. (I wrote this in response to the positive comments I received regarding Saturday's post about my daily non-femulating life.)
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