manbag goes mainstream

The JCPenney advertising flyer inserted in Sunday’s newspaper here included a male modeling a suit, while carrying a “manbag,” the manly name for a male purse (see photo right).

It is the first time I can recall a manbag being shown by a mainstream retailer. It is another milestone in the feminization of male fashions.

JCPenney is not selling manbags, yet. The store probably assumes that males wanting to buy purses can find them in the women’s department along with other femmed-menswear ("femmenswear") not yet stocked in the men’s department.