Remembering Frederick’s

It's Throwback Thursday, so I am repeating this popular post. I hope you enjoy it.

Wearing my Fredericks' of Hollywood
purchases (bra, waist cincher and wig)

Forty-five years ago, when I began to seriously explore my femininity, I thought Frederick's of Hollywood was the be-all and end-all for femulating. They seemed to carry everything I needed – exotic lingerie, high heels, sexy hosiery, showgirl wigs, gaudy jewelry, cheap makeup, short skirts, skimpy tops and tight dresses. One-stop shopping for my inner slut!

Back then, there seemed to be a Frederick's store in every mall including the one near the apartment I lived in while attending law school. So when I finally mustered up the courage to buy my own feminine finery (instead of borrowing/swiping my mother's and sister's), I headed to the nearest Frederick's emporium.

As I recall, I bought my first bra with optional inserts, my first waist cincher and my first wig that day. It was in the fall, so I may have used the Halloween excuse, but I don't think so because I recall the saleswoman trying to push all sorts of products on me – stuff that I would not need beyond a one-time Halloween party.

With my natural B-cups, I surely did not need the optional inserts for the bra I was purchasing, so after she talked me into buying the inserts anyway, I stood my ground and insisted that my pocketbook was only so deep and I could only afford the bra, inserts, cincher and wig.

She finally relented, rang me up and I was on my way down the yellow brick road.

So that day, I made my first purchases of “girl stuff” from Frederick's of Hollywood. Where did you buy your first “girl stuff?” Do you have a Frederick’s of Hollywood story?

Wearing (left) Sarah Magid earrings, Alessandra Rich dress, Giuseppe Zanotti shoes and (right) Lizzie Fortunato earrings, Misha dress, Aquazzura shoes, Tambonita bag (Source: Intermix)

Don Winslow in the Navy, 1940

Remembering Frederick’s

The image accompanying yesterday's post was a vintage wig advertisement from Frederick's of Hollywood.

Forty years ago, when I began to seriously explore my femininity, I thought Frederick's was the be-all and end-all for femulating. They seemed to carry everything I needed --- exotic lingerie, high heels, sexy hosiery, showgirl wigs, gaudy jewelry, cheap makeup, short skirts, skimpy tops and tight dresses. One-stop shopping for my inner slut!

Back then, there seemed to be a Frederick's store in every mall including the one near the apartment I lived in while attending law school. So, when I finally mustered up the courage to buy my own feminine finery (instead of borrowing/swiping my mother's and sister's), I headed to the nearest Frederick's emporium.

As I recall, I bought my first bra with optional inserts, my first waist cincher and my first wig that day. It was in the fall, so I may have used the Halloween excuse, but I don't think so because I recall the saleswoman trying to push all sorts of products on me --- stuff that I would not need beyond a one-time Halloween party.

With my natural B-cups, I surely did not need the optional inserts for the bra I was purchasing, so after she talked me into buying the inserts anyway, I stood my ground and insisted that my pocketbook was only so deep and I could only afford the bra, inserts, cincher and wig.

She finally relented, rang me up and I was on my way down the pink brick road.

So that day, I made my first purchases of “girl stuff” from Frederick's of Hollywood. Where did you buy your first “girl stuff?” Do you have a Frederick’s of Hollywood story?

 

 

 

Wearing my Frederick’s of Hollywood purchases.

 

 

 

Wearing Rachel Zoe.