Thursday, November 21, 2024

Sorta Before and After

In 1938, the University of Pittsburgh’s humor magazine, Pitt Panther, published an advertisement parody from Kaufmann’s, a Pittsburgh department store. In the parody, male college students modeled both male and female outfits! 

The parody notes that “Both the male and co-ed’s clothes are from Kauffmann’s.”

Sam Hamilton, ’41, sporting the very popular bush shirt and a foulard bandana for a tie . . . trying to make up his mind whether he likes himself in a grey crepe outfit, with Schiaparelli’s circus color binding the hip length cape and belt. The Breton is circus green Ain’t you jealous?

Bill Hoeveler, ’39, wearing one of the new ribbed Lisle shirts, diagonal weave sports jacket and apple-bowl pipe . . . eye-ing himself in tis lovely taffeta and diet creation – note the brief bolero and girdle of taffeta. It looks like love at first sight, folks.

The. First layer is a Kaufmann jacket-shirt, the second layer is a Kaufmann pirate-stripe sports shirt, and the third layer is George Zargain, ’42 . . . On the distaff side, vote a chiffon dinner dress with shirred high-low waistline. Shirred cuffs hold the sleeves in place – but who’s going to hold back the navy?

Ed Hollstein, ’40, wearing a Tyrolean slope-crown top-piece and weather-resistant military cord topcoat . . .Also a spring ensemble of beige crepe dress, finger-tip Dubonnet jacket, and Dubonnet rough straw sailor with bird trim. Must be a blind date. 



Wearing ModCloth
Wearing ModCloth


Bill Hoeveler femulates for the University of Pittsburgh’s Cap and Gown Club’s production of Pickets, Please!, which was directed by Gene Kelly.
Bill Hoeveler femulates for the University of Pittsburgh’s Cap and Gown Club’s production of Pickets, Please!, which was directed by Gene Kelly.

4 comments:

  1. Love the before and after.

    Lily

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  2. Not Civilians (big smile) especially Bill Hoevelor! ==Paula G

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  3. This is fabulous! What person in their right mind would ever choose the outfits on the left??

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  4. There was definitely a good amount of work put into these presentations. This was probably the last generation that had any memory of Vaudeville as a mainstream entertainment and I wonder if that is why there was more openness to femulation? Perhaps not in everyday life, but at least as an entertainment thing.
    Norah

    ReplyDelete